First, I've organized a blog tour for the book August 1-15. I am looking forward to visiting a number of blogs and talking about the book, hoping to connect with new possible readers.
Second, I continue to seek reviews from others so that word will also spread through the reviews and blogs that post them.
Third, as often as I am invited and able I attend Facebook parties for other author's book releases etc and talk about the book, give away copies and so on.
Fourth, I list it with free promotional websites or those that cost little amounts like the Fussy Librarian, Book Bub, and anything else I can find to get the word spread.
The book has been out for years but this is the first time I've ever really done any marketing and pushing of it. I'm anxious to see that at work!
My main goal with this book, again, is just to get it out there for people to enjoy. I have no illusions of making a living from it. I currently have it priced at just .99 of which I get .30. So goodness, I'd have to sell quite a few even to get to $10. :)
What I'm trying to do on "Beyond the Bars" right now is to reach that magical threshold of 10 reviews on Amazon. I'm new to the game and I don't understand it all, but apparently something magical happens on amazon when a book has 10 reviews. I think, in part, amazon sometimes sends emails to customers saying, hey you might be interested in this. And a book, if it has enough reviews, might be included.
Also, once a book has 10 reviews, it is eligible to be listed with some of the promotional websites I mentioned above, the Fussy Librarian and so forth. If it does not have those reviews, it will not be considered. Until I get the reviews, I feel like my hands are tied.
So how am I going about getting reviews? I belong to a number of Facebook writing groups and I've offered many authors a trade. You read and review my book and I'll read and review yours. Honestly. If they don't like it, I want them to review it that way!
I'm also giving away free copies to people with the stipulation that they review it honestly once they finish reading it. I just attended a facebook party for a book release last week and gave away a good 20 copies.
Of all the trading and giving, I'm hoping I can garner 10 reviews somewhat soon so I can do more promotions with this book.
I'm making as many connections with other authors who have blogs as possible. I do author interviews for them on my blog and review their books. I'm hoping when the time comes, they will do the same for me. In the meantime, I enjoy it anyway!
I'm contacting a lot of local groups around the area in anticipation for the release. I have emails in to specific people at three TV news stations asking about the possibility of an interview (the book's main character is a TV traffic reporter, as was I for a whole 5 months several years ago!) I have emailed area libraries about signings or speaking events as well as many different mom's groups.
I just completed my portion of the work on the book's trailer and am anxious to see it all put together. I am using the two above books to experiment with what works and what doesn't so that I can hopefully put those things into action with this one.
I've also been working on an angle to somehow connect this book to the TV show, "The Bachelor" as it is about a local Bachelor type show. I have not yet figured out how to go about getting that connection, but I'm thinking on it and putting out feelers.
I am also doing many of the above things, like contacting local libraries and bookstores etc about signings or speaking events.
Once the book is written, it's like you have to switch gears and become a marketing genius. A genius I am not, but I do have some out of the box ideas I'm testing out. If you have any, please please let me know! I want these books to do well enough that the publishers will want to keep working with me. It's the only way I can justify sitting around in the 1-2 hours a day I get to myself making things up and calling it my job. :)
I've probably left some of my ideas out, but those are many of the things I'm working on. In addition to keeping up with my paying clients and working on a new book. Geez, when I read all that, I'm not sure how I'm doing it! And now I'm tired just thinking about it! Ha