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And it's a good question. One I struggle to answer because there is no short answer. The answer is different for everything I write!
I'll answer it a few different ways for a few different things I've written.
"Someone Always Loved You"...I wanted to write a book based around a woman in a coma. My grandmother was in a coma on two different occasions and I wondered if she had thoughts and heard things around her. The book is based on the idea that the coma patient could hear things around them.
"Beyond the Bars"...A friend recommended that I write a book using 5 different people's perspectives. This is that book.
"God in the Kitchen"...My pastor at the time gave a sermon with an interesting theme. What if God showed up in the kitchen and sat across from you? What would you say? This book is based on that idea.
"Wrong Place, Right Time"...An agent at a conference challenged me to try romance. I wrote the line "Stop the wedding" in one of her classes. The rest of the book unfolded from there!